Bruce Willis Is An American Muscle Fan, But Subaru Still Named A Sedan After Him

Bruce Willis is an American action star and icon. It might not shock you how much he loves iconic American muscle cars. More surprisingly, Subaru named a hatchback after the action movie star. Here are several muscle cars Willis has owned over the years and the Subaru that bears his name.

1968 Dodge Charger “Bullitt”

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Bruce Willis exploded into the big time with 1988 die hard. In the decades that followed, he rose to the ranks of Hollywood royalty. It makes sense he’d choose to drive Hollywood royalty, too: According to GQ, Willis bought a replica Dodge Charger from the most iconic movie car chase of all time: Bullitt.

1968 Shelby GT500

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This Ford Mustang was tuned by Shelby America. The result is one of the crowning glory of the muscle car era. It is powered by the Cobra Jet engine and was also sold as the Cobra GT 500 KR (King of the Road). It’s no wonder a discerning enthusiast like Willis has one of these rare cars in his collection. But when he tried to kick his muscle car “addiction” in 2008, Willis auctioned off this Shelby.

1957 Chevy Corvette

Chevrolet Corvette 1957 | Hulton Archive via Getty Images

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Willis is a big fan of the bow tie. He owned several Corvettes, a Bel Air and even the Pontiac Firebird built by General Motors. But the 1957 Corvette is perhaps the finest Chevrolet in the Willis collection. This is the last year of the first generation of the roadster-only Corvette. At the time, this nimble, open-top two-seater was Detroit’s answer to nimble European sports cars.

1954 Chevy 3100

Vintage Chevrolet 3100 pickup truck parked in hotel lobby, Christmas tree in bed.

Restored Chevrolet 3100 Pickup Truck | Ingo Wagner/photo alliance via Getty Images

Remember Willis’ love for Chevies? Well, that extends to the brand’s pickup trucks. The 1954 Chevrolet Pickup Truck is a rugged work van with a timeless art deco style. It embodies the long-standing “Advance-Design” generation of trucks. Willis actually chose this truck and had one custom restored to his specifications.

1993 Subaru Bruce Tour

Bruce Willis filming a movie scene, driving a Porsche sports car.

Bruce Willis driving the 2010 Porsche 911 Carrera GTS [997] | Marc Piasecki/FilmMagic via Getty Images

After the global success of die hard, Subaru Japan hired Bruce Willis to film commercials. The eerie videos, of him running along the beach or through a city, apparently did so well in Japan that the automaker asked him to be a brand ambassador. For Subaru, that apparently included naming a car after Bruce Willis.

The Subaru Touring Bruce was a Subaru Legacy Touring Edition with a special “Bruce” badging. Willis continued to appear in Subaru brochures and even sang in some of the company’s Japanese commercials for decades.

Need to know more ? Watch the old ad and learn all about the Subaru Touring Bruce here.

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