Filing a 1:1 NFT with the latest Aventador Coupe
Sant’Agata Bolognese, April 05, 2022 (GLOBE NEWSWIRE) — As Automobili Lamborghini prepares to electrify its full lineup in 2023 and 2024, the legendary Aventador super sports car is nearing the end of production. In an unprecedented project, the Italian brand is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and one of the NFTs, in collaboration with two of the most iconic designers of our time, contemporary artists Krista Kim, Steve Aoki, and Global Brand Storytelling Agency [INVNT GROUP]™. The Lamborghini “Ultimate” drop is the world’s first 1:1 NFT supercar, marking the end of a successful era for Lamborghini and advancing the raging bull into the digital age.
For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the Italian luxury brand’s top model becomes a V12-powered plug-in hybrid. The lucky collector will be part of the brand’s iconic heritage and will have access to VIP utilities, which include exclusive virtual previews of future limited-edition Lamborghini models, a private tour of the Museo Lamborghini and a virtual “Meet and Greet” with Steve Aoki. and Krista Kim, plus other VIP perks. There will be only one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared among generations to come.
The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be held in a dedicated online auction by RM Sotheby’s, the world’s largest collector car auction house.
“Lamborghini and the NFT community go very well together, because we share many values. We are both young innovators, looking for unexpected projects and technological solutions,” explains Stephan Winkelmann, President and CEO of Automobili Lamborghini. “This project is very special for us because it’s a real first, a path that no one has ever taken; collaborating with such exceptional creative minds makes it all the more special.
Krista Kim creates the visual artwork for the NFT. It will feature his infamous Mars House and his signature gradient work. Its gradients will also appear in the bespoke personalization of the physical Lamborghini Aventador Coupe, made possible through Lamborghini’s Ad Personam program: “This Aventador is a legend, it’s the first physical-digital supercar! When higher states of consciousness meet cutting-edge technology and design, we see beauty elevated to another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve as he transforms the sound of the engine into a meditative mood. I couldn’t be more excited to bring this vision to life in the physical car and NFT.
Steve Aoki will provide the custom-developed track for the NFT, an exclusive soundtrack for the physical car inspired by the latest Aventador and consult on the design of the NFT and personalization of the physical car: “I am honored to partner with Lamborghini & Krista Kim on this landmark project! The drop signifies the ultimate intersection – where the physical world, digital art and music become one. Every design element of this car is purposeful. It truly has its own story, and that’s why I wanted my piece of music to reflect his soulful energy – the vibe, the spirit and the power.
These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, have come together to creatively develop NFT.
“This event will likely be one of the most prolific NFT drops this year and is sure to be one of the most historic auto auctions ever. Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, including our Singapore-based innovation team, INVNT.ATOM, HEVĒ, our digital content studio, and our [INVNT GROUP] marcomms,” said Scott Cullather, President and CEO [INVNT GROUP].
Lamborghini and INVNT GROUP have united three art forms: design, music and advanced technology to create an unprecedented collaboration with the talents of artists Krista Kim and Steve Aoki.
The Last Aventador Coupe and 1:1 NFT is a celebration of the automaker’s achievements in technology, design and engineering as it projects its iconic heritage into the future.
The NFT and exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19 at 6:00 p.m. CET / 12:00 p.m. EST.
About Krista Kim
Considered a pioneer in bridging the gap between the real and virtual world. Krista creates immersive digital art using technology as an artistic medium to produce next-generation masterpieces for a new world. For more information visit www.kristakimstudio.com
About Steve Aoki
Hailed as NFT royalty in the crypto community and on the global stage, Steve Aoki is a music producer, artist, fashion designer, entrepreneur, Guinness World Record holder, NFT visionary and one of the world’s most successful entertainers. worldwide, with an average monthly reach of 77 million across all of his platforms, he is a leading creator who embodies innovation and exceptional masterpieces. For more information visit www.steveaoki.com
On [INVNT GROUP]
[INVNT GROUP] was created as an evolution of founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECTTM represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences around the world. The GROUP consists of a modern brand strategy company, Folk Hero; creative culture consultancy, Meaning; production studio and creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; global digital innovation division, INVNT.ATOM; and original live-action brand storytelling agency, INVNT. For more information visit www.invntgroup.com
About RM Sotheby’s:
RM Sotheby’s is the world’s leading collector car auction house. With over 40 years of proven track record in the collector car industry, RM’s vertically integrated suite of services, from auctions (live and online) and private sales to estate planning and financial services, coupled with an expert team of automotive specialists and an international footprint, provide an unparalleled level of service to the global collector car market. RM Sotheby’s is currently responsible for the most valuable car ever sold at auction. For more information visit https://rmsothebys.com/
Photos and videos: media.lamborghini.com
Information about Automobili Lamborghini: www.lamborghini.com