The Third Floor Launches Animation Group and Tools to Produce Stylized Cinematic-Quality Final Animation in Game Engine | News

New production pipeline will allow creative animation content to be completed with significantly less rendering time

LOS ANGELES, March 24, 2022 /PRNewswire-PRWeb/ — Leader Hollywood Visualization studio The Third Floor (TTF) has launched a new animation group and suite of tools for final animation. For the first time, TTF’s respected visualization pioneers can help storytellers and studios create stylized, cinema-quality animated content entirely within a game engine pipeline.

Designed by the same teams that help power TTF’s innovations in visualization and virtual production for blockbuster movies, episodic shows, video games and location-based entertainment, the new end-game animation tools allow creators to evolve early ideas and iterate on concepts in real time, rapidly accelerating the animation production pipeline.

Bringing together the best features of traditional animation and game engine rendering, TTF’s visualization tools, custom-developed on top of Epic Games’ Unreal Engine, allow creators to perfect their characters, environments, special effects and more in the engine by rendering scenes and assets in real time. Creators can integrate their key assets into a shared development sandbox and customize intricate details, such as camera positioning, timing, lighting, coloring, and texture in each scene and across multiple scenes, then produce finished, stylized animation sequences ready for a variety of screen formats. and resolutions, including 4K Dolby Vision.

“The Third Floor has a legacy of bridging the gap between inspiring and making history,” said Josh Wassung, creative director and co-founder of The Third Floor. “We love visualizing stories and have dreamed for over 10 years of pushing visualization to the point where we can share stylized, finished works of art with a wide audience. Powering Unreal Engine, The Third Floor’s pipeline is now ready to give bring this dream to life through the final animation.”

Animation creators will appreciate how The Third Floor’s final animation tools replace the previously industry-standard three rounds of changes with the flexibility to iterate continuously until they have fully reached their creative goals. The result is a significantly more efficient final animation production pipeline, reducing traditional render and review times by up to 70%.

The third floor’s first public demonstration of these capabilities (here) showcases the variety of styles and levels of realism that can be achieved, in areas such as camera movements, facial modeling, and face and body animations.

Expanding into final animation, The Third Floor builds on a natural extension of its pre-visualization, virtual production and post-visualization work, established on Hollywood projects over 18 years. Started in the early 2000s on the third floor of by George Lucas Skywalker Ranch, The Third Floor has become the largest and most prolific viewing house in the world, reliably collaborating on popular and critically acclaimed projects within the Marvel Cinematic Universe, streaming franchises and Star Wars features, and many other productions for studios around the world.

About the third floor

The Third Floor is the world’s first visualization studio dedicated to supporting the production of next-generation film, television, streaming, immersive and themed content. Working hand-in-hand with directors and key crew, the company helps create compelling visuals by using the virtual world to explore ideas, develop plans and gain efficiencies throughout the creative process.

Since its founding in 2004, The Third Floor has contributed to groundbreaking projects, from Avatar to The Mandalorian. Recent credits include Shang-Chi and the Legend of the Ten Rings, Dune, The Tomorrow War, Godzilla vs. Kong and Avengers: Endgame, as well as series such as The Book of Boba FettLoki, WandaVision, The Falcon and the Winter Soldier, The Witcher and Game of Thrones as well as projects in commercial advertising, interactive media and video games.

The Third Floor has received five Emmy Awards, multiple Visual Effects Society (VES) awards, a Lumiere Award and a Clio. For more information and credits, please visit thethirdfloorinc.com.

Media Contact

Lauren MooreThe Third Floor, 1 323 931 6633, marketing@thethirdfloorinc.com

SOURCE The third floor

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